Advertising creates visibility for the brand and communicates its value proposition to the target audience through creative campaigns and messages. Marketing, on the other hand, guides the strategic direction of the product and its market positioning, thereby shaping the product’s perception.
- Online search advertising.
- Social media advertising.
- Print.
- Direct mail.
- Broadcast, video and TV advertising.
- Out-of-home (OOH) outdoor advertising.
- Cell phone mobile advertising.
- Product placement.
The importance of marketing for your business is that it makes the customers aware of your products or services, engages them, and helps them make the buying decision. Furthermore, a marketing plan, a part of your business plan helps in creating and maintaining demand, relevance, reputation, competition, etc.
TV ads
TV ads provide the biggest return, providing a safe option for advertisers, however, it’s also the most expensive form of advertising, even if a dip in advertising revenues has led to networks charging slightly less for advertising.21 Nov 2017
Advertising agencies create and manage advertisements for clients on various digital channels and they have several departments that support that work. They usually have an accounts team that does sales and customer service and an advertising or creative team that does the work for the customer.
Digital agencies also have internal marketing teams whose business objective is to bring in more clients and grow the agency. The work you do highly varies by the agency team you work with.
- The SWOT analysis of the product and the company.
- Set up your main objectives.
- Research the market, the competition, your audience.
- Identify your target audience.
- Select your channels.
- Brainstorm for fresh ideas.
- The design process.
- Deliver your advertisements.
Questions are one of several rhetorical devices commonly used in advertisements. When utilized correctly, they can be a boon to your copywriting—they engage your audience and help persuade them to come to a conclusion on their own, which has a greater effect then simply telling the audience to do something
To commemorate Earth Day, the WWF introduced a series of advertisements to promote the fragility of our Earth. This creative advertisement example is an ideal juxtaposition of the world on an ice cream cone. The Earth acts as a scoop of ice cream with melted parts running down the side of a cone.
- Creativity: Creative elements can capture attention and stimulate interest.
- Suggestive value: After attracting attention, the ad should offer suggestions about how to use the product.
- Layout: The layout should tell the story, with visuals, headlines, subheadings, body copy, charts, maps, logos, borders, and other elements working together.
- Targeting: Targeting the right audience makes ads more relevant and appealing, which can increase the chances of people taking action.
- Message: The ad should deliver a clear message.
- Content: The ad should be simple, enticing, and persuasive. It should also speak to the customer’s needs, set realistic expectations, and be true to its offering.